Public health: Novaterra and Mediclown, confirmed commitment to hospitalized children

Bringing happiness to young patients at the SSRN hospital in Pamplemousses, through laughter. Novaterra, the real estate subsidiary of the Terra group, is renewing its partnership with the Mediclown de l'Île association, in order to strengthen the hospital clown program within the establishment. This new phase plans to triple their intervention time, going from 6 to 18 hours per week, in order to offer more emotional support and smiles to hospitalized children and their families. “The disease does not only affect the body, it also weighs on the morale of little patients and their families. In these moments, laughter becomes a real support,” confides Emeric Vigier de Latour, Senior Manager of Communication & Marketing at the company. “Novaterra has always been deeply anchored in its territory and convinced that its role goes beyond real estate development: we also have a human responsibility. Supporting Mediclown means taking concrete action to bring comfort, lightness and hope to those who need it most. This partnership fully embodies our values of respect, integrity and commitment, and is one of the initiatives that are most important to us,” he adds. The program is based on the intervention of hospital clowns trained in artistic practices, child psychology and the requirements of the environment. medical. In direct interaction with children and in coordination with nursing staff, they help to ease tensions, humanize care and improve the overall experience at the hospital, through humor, games and magic to reduce anxiety and pain. By renewing once again its support for Mediclown in 2026, Novaterra has given itself a mission: to support sick children by supporting the association in the realization of its three-year development plan. An ambitious program which requires tripling the presence of medical clowns in this hospital, so that each hospitalized child can benefit from a moment of lightness, an approach which is also recognized and documented by numerous studies in pediatrics to support the healing of young patients. The program, led by Sharon Juhl, aka “Yool the clown”, within Mediclown, is based on demanding training which combines artistic practice, child psychology and hospital ethics. “The hospital clown is not limited to entertainment: it is a real lever of therapeutic support serving the well-being of hospitalized children. By alleviating anxiety related to care, facilitating cooperation during medical procedures and providing emotional support to families, it is concretely transforming the hospital experience. Novaterra's renewed support allows us to move forward